Flyering Tips

Flyering tips for anyone handing out flyers:

1: Never have a huge wad of flyers in your hand - never more than twenty - don't let the quantity make you look desperate

2: if someone is walking past you with their hands open, be open in word, gesture and stance; hold your hand out and GIVE AS IF YOUR LIFE DEPENDED ON IT

3: There's nothing more appealing to mediocre people than a mediocre smile; recognise mediocre people and adapt to them

4: Only two things matter on a flyer when you're outdoors; the image, and the genre; only the title if it's truly original

5: If someone is striding past you, appear to melt away, then launch yourself at them at the last minute with full vigour

6: If someone isn't giving you any eye contact, offer them the flyer with an enthusiastic gesture, but also no eye contact

7: As you lean or step towards someone as you give out a flyer, hold it upside down, turn it over only at the last moment

8 : Always make eye contact on the name of your show when talking about it to the public; only on the name of your show

9 : When you give out a flyer, as someone tries to take it, hold onto it tightly for a half a second before letting it go with a hint of reluctance, a microscopic, hardly notieceable, momentary tug of war

10: The most successful flyering is done silently, with measured eye contact and authentic smiles; if speaking, never moremore than twelve words.