Hi there,
My name's Natalie and I'm taking on all administrative duties for Upstairs at Three and Ten, The Warren and The Burrow. I'll be responsible for collecting and proofing all your copy, press materials and images; registering your shows with the Fringe; assembling our brochure; and keeping you up to date with deadlines and key dates as they arise.
I'll be in regular touch with you throughout about all these matters and more, and will be your first point of contact regarding all things Fringe.
Firstly, please can you send us your final images as soon as possible? The deadline for this is fast approaching. Here is what we need:
We require the same image in three different sizes, with no text at all on the image. The sizes, in accordance with Fringe requirements, are:
· One low-res Jpeg (120 pixels x 120 pixels [72 dpi]) for the Fringe website, labelled: Show title - Event section - Web image (e.g. Hamlet-Theatre-Web image)
· One hi-res Jpeg CMYK (25mm widthx 29mm height [portrait - 300dpi]) for the Fringe brochure, labelled: Show title-Event Section-Brochure image (e.g. Hamlet-Theatre-Brochure image).
· One hi-res Jpeg (maximum size of 2MB) as your press image, labelled: Show title-Event section-Press image.
If this is your first time at Brighton Fringe, below is a brief guide to providing the correct images.
Image Guidance
Photo format:
Landscape and portrait are fine. Colour or Black & White. 300 dpi.
Image Resolution:
Resolution refers to the number of dots (or pixels) that are in a given area.
The resolution of an image is measured in dots per inch (dpi).
To achieve the best quality an image should be supplied at 300dpi when printed
at 100% size (if enlarged the resolution will decrease, i.e. an image supplied at
300dpi will reduce to 150dpi if enlarged by 200%). Do not use images from a
website which will only be 72dpi and will look blurry if printed.
What to look for:
So if you want to know whether your image will be high enough
resolution for print, just look at the size of the JPEG.
The following will give you a rough guide:
• If the JPEG is less than 250kb, it will only be suitable for use on screen, i.e on the web.
• 1.5mb - 2mb up to A5
• 3.5mb up to A4
Digital Cameras:
If using a digital camera images must be supplied as JPEG files to a resolution of at least 300dpi.
To do this use the highest resolution setting on your camera (many default settings will be lower).
Images that look good on your screen may only be 72dpi so even though they look fine on
screen the resolution may be too low to print successfully.
File format:
Jpg, eps, tiff or psd (at a resolution of 300 dpi) or an
original Adobe Illustrator (.ai or eps)
REMEMBER:
The bigger your image file the better!
Photo format:
Landscape and portrait are fine. Colour or Black & White. 300 dpi.
Image Resolution:
Resolution refers to the number of dots (or pixels) that are in a given area.
The resolution of an image is measured in dots per inch (dpi).
To achieve the best quality an image should be supplied at 300dpi when printed
at 100% size (if enlarged the resolution will decrease, i.e. an image supplied at
300dpi will reduce to 150dpi if enlarged by 200%). Do not use images from a
website which will only be 72dpi and will look blurry if printed.
What to look for:
So if you want to know whether your image will be high enough
resolution for print, just look at the size of the JPEG.
The following will give you a rough guide:
• If the JPEG is less than 250kb, it will only be suitable for use on screen, i.e on the web.
• 1.5mb - 2mb up to A5
• 3.5mb up to A4
Digital Cameras:
If using a digital camera images must be supplied as JPEG files to a resolution of at least 300dpi.
To do this use the highest resolution setting on your camera (many default settings will be lower).
Images that look good on your screen may only be 72dpi so even though they look fine on
screen the resolution may be too low to print successfully.
File format:
Jpg, eps, tiff or psd (at a resolution of 300 dpi) or an
original Adobe Illustrator (.ai or eps)
REMEMBER:
The bigger your image file the better!
If you're unsure about how to do this, images can be easily re-sized in Photoshop or equivalent programmes. And, if you've got a designer, he/she will be able to do it all with ease. Once the resizing is done, please attach the images as a reply to this email. The deadline for this is Midday on Friday 1st February
Press & PR
If you would like assistance in handling press and PR during the Brighton Fringe, we recommend freelance communications specialist Nione Meakin, who also does our Press and PR. Read more about her work here:http://www.linkedin.com/
You can contact her directly on nionemeakin@hotmail.com.
Publicity Materials
I will be in touch again about print over the next couple of weeks, but would like to leave you with some of our requirements for those eager to get organising.
This year we are asking that companies put a branded banner on the bottom of their Brighton Fringe posters and flyers. This will contain all the specific show/venue information and clearly identify where your show is taking place. We have a strong reputation amidst Brighton audiences, so it's helpful to tap into this. Therefore If you are producing any print before I have sent you a further print related email, I would ask that you get in touch before signing off.
Additionally we can highly recommend the Design services of Ifan Bates of Beak Design, who designed our brochure and website in 2012 and will do so again this year. He’s offering a discount to all performing at Otherplace Productions venues.
Please find attached his rate card, contact details and links to examples of his work.
Some Key Dates and Deadlines to Keep in mind.
You either will have, or will soon, receive an e-mail from us giving you a final chance to proof the information you've provided us with for entering the Fringe. If you do not need to make any changes, then you do not need to do anything, as if we do not hear from you we will assume everything is correct. However, if you need to change or update anything at all, the deadline for returning this is Saturday 2 February.
We must have received your Registration Fees and Brochure/Publicity Fees by the coming weekend too. We will not register companies with the Fringe if we have not received this or heard from you.
Contracts, Box Office logins, Tech Schedules will all be sent out towards the end of February.
The Fringe Box Office opens, to Friends of the Fringe, on Wednesday 27 February. Tickets go on general sale on Wednesday 6 March. We will have tickets on sale at the same time.
Payment for outstanding Venue Hire will be due in March.
Our Brochure will be out the week beginning 4 March.
The Fringe Brochure will be out the week beginning 12 March.
If you have any questions at all, don't hesitate to ask.
Thanks very much, and welcome on board!
Best wishes,
Natalie x
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